If you read the Globe’s Arts section today, you saw a pretty
damning article about the lackluster
Boston Film Festival that took place a few weeks back. If you missed it, don’t worry; you weren’t alone.
Robin Dawson, the festival’s new executive director, made some noise about an unnamed company’s pulling of sponsorship dollars at the last minute. This resulted in a lot of events being cancelled, some stars not showing up, and a derth of promotional material. That’s valid, but I think that a focus on the funding shortfall shows a lack of understanding as to why an event like this isn’t embraced by the population at large.
From the outside, it looks like this festival is a vehicle to expand Boston’s place on the movie-industry map: Use a great cinema complex. Throw trendy parties where people-in-the-biz can network. Get big-name stars to attend and draw press. That’s all well and good, but why not add a civic/cultural enhancement component to this? What sponsors wouldn’t jump at the chance to get behind a festival that actually worked to engage one of the richest, most educated populations in the country? Hell, we’ve got the largest concentration of college students on the planet; get them attending shows and the sponsors will line up!
You want some tips for making the Boston Film Festival more successful next year? Try these on for size:
Public, free films on the Esplanade:
Friday Night Flicks is a regular event during the summer. Why can’t some of the filmmakers participate in a week of free shows each night here (weather permitting)?
More venues: Why no usage of the film room at the Museum of Fine Arts this time around? Next year you can add the auditorium at the new ICA on the waterfront. There is a theatre complex over in the Fenway with a bunch of screens, right next to a bunch of colleges. You’ve got a newly renovated theatre in Uphams Corner. How about a documentary or two at the JFK Library? Which theatres in the Theatre District can handle films besides the Wang? They’re all within walking distance of the Boston Common cineplex that is used now and would provide a physical continuity to the festival without confining it to a single building. Get the crowd out into the streets!
What do our native celebrities contribute to this event? I don’t pretend to know about the politicking that goes on behind the scenes, but I can’t imagine that folks like Mark Wahlberg, Matt Damon, Denis Leary and their ilk wouldn’t be motivated to bring their talents to bear if the focus was more about creating cultural opportunities for the people of Boston than it is for celebrity self-aggrandizement.
Expand the notion behind the festival: Have events spread over 10-14 days. Make one half the “Boston Film Festival” and make the second half the “New England Film Festival.” (Maybe you can alternate nights.) Provide more opportunities for filmmakers from all over New England. What’s more, with this new focus, you can use the Brattle & Harvard Square theatres (only 2 blocks apart) and/or the Kendall theatre. Boston’s the capital of New England anyway, right?
More events for the public: Make sure that there are plenty of parties, roundtables & meet-and-greets for regular folks to attend. Sure, exclusive parties at trendy clubs and restaurants will take place, but give the citizenry a glimpse of Tinsletown glamour, too. You’d be guaranteed to attract a crowd.
Civic benefits: How about workshops in local schools with actors and/or directors? Drama clubs and technical production classes would get a great benefit if some professionals could devote a little time while they are in town to talk to kids just starting out. Maybe even include a private screening/party for winners of some sort of contest among the schools.
So there. I’m not a marketing expert, but I know what I’d like to see , and that’s just a few ideas off of the top of my head. Now, if we could only get the festival folks to give a crap about what regular folks want.